Wednesday Mar 19, 2025
Improving small biz could be good news for software but bugs lurk

Improved SMB macro positive for software but risks exist
Small businesses have faced challenges, from higher costs to difficult hiring to higher rates and mixed demand. The Bank of America Institute examines the bank's proprietary data to better understand the US economy. Based on data through February, the Institute found that for the first time in three years, deposit growth among small clients surpassed balance growth, a sign of improved profitability. Taylor Bowley from the Institute discusses what's driving that improvement but cautions that tariffs and other risks are important to watch. Brad Sills discusses how small business makes up the majority of revenues for several software companies, so the health of these businesses is critical. Sluggishness in small business profitability over the last several years means that improvements, should they persist, could boost growth for these companies. Brad also discusses why software companies catering to small businesses have certain advantages that companies with larger customers do not.
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